Big FAT Lies

A Shocking Expose of the 12 Biggest
Scams, Cover-ups, Lies, Myths and
Deceptions In The Diet and Weight Loss
Industries!


By Tom Venuto, Author of
Burn The Fat, Feed The Muscle (BFFM)

Copyright 2003, Fitness Renaissance, LLC
All Rights Reserved

 

Fat Loss Lie #3:


You can believe everything you
read in the magazines.

 

Most magazine publishers own supplement companies and use their
magazines as the primary means for promoting their products. Certain well-
known magazines have been doing this for decades. One day, it dawned
on the rest of them that more money could be made selling supplements
than selling advertising or subscriptions. Before long, every publisher
jumped on the bandwagon and started supplement companies.

You see, magazines have mega-credibility. After all, they can’t print a lie
right there on paper, can they? If its in print, it must be true, right? They’d
get in some kind of trouble with an “alphabet agency” otherwise, wouldn’t
they? Maybe. Maybe not.

Editorials are more believable than advertising (that’s why they try to make
ads look so much like articles these days). Most people will believe almost
anything if it’s printed in a "reputable" medium such as a nationally
circulated magazine. That's why magazines are the perfect vehicles for
promoting supplements.

 

Did you ever notice how many magazine articles are about the latest,
greatest "breakthroughs" in supplements? These "articles" aren't really
articles at all; they’re nothing more than advertisements in disguise! (with
an 800 number for easy ordering at the end… how convenient!)

Even if a magazine doesn't have a vested interest in a supplement line, you
still can't count on them to reveal the whole truth to you because they don't
want to offend the deep-pocketed companies that are spending big money
to advertise.

A full-page ad in a high circulation national magazine can cost tens of
thousands of dollars. With this kind of money at stake, do you think any
magazine will print an article saying “supplements don't work” and on the
next page, run an ad for the same supplements they are criticizing? Not
likely is it?

It’s in the magazine’s best interest to promote supplements like crazy,
regardless of whether they work or not, because the more supplements that
are sold, the more the supplement companies will advertise. The more they
advertise, the more supplements they sell, and on and on the cycle goes.

This is the same reason you often get better investing advice from the
smaller, lesser-known financial newsletters than you do from the major
financial magazines and newspapers; because the major publishers don't
want to write editorials that will upset the advertisers.

Don't believe everything you read. Question everything. Use your head.
Use common sense and your own good judgment. Beware of hidden
motives. Just because it's right there in black and white doesn't mean it's
the truth. If it sounds too good to be true…it probably is.