A Shocking Expose of the 12 Biggest
Scams, Cover-ups, Lies, Myths and
Deceptions In The Diet and Weight Loss
Industries!


By Tom Venuto, Author of
Burn The Fat, Feed The Muscle (BFFM)

Copyright 2003, Fitness Renaissance, LLC
All Rights Reserved

Fat Loss Lie #6:

Losing fat can be accomplished quickly and easily.

“Quickly” and “easily” are relative terms. If someone is eating poorly and
not exercising, then they can lose fat very quickly and very easily, relative
to their previous disappointing results. All they have to do is improve their
nutrition and exercise habits and a quantum leap can be made.

With that distinction made, let me state unequivocally that permanent fat
loss is never “easy.” There is always effort and discipline involved, as there
is with any worthwhile achievement. Endlessly searching for an easier way,
a magic bullet, miracle cure, a holy grail, is a misguided quest.

Losing fat is simple, but for most people it is NOT easy. There's a big
difference between simple and easy:

"Simple" means there is nothing complicated about the process - it's like
algebra; just plug in the numbers where the X's and Y's are, and the
formula always produces the correct result.

"Easy" implies that something can be done with little or no effort. Anyone
who tells you they've discovered an “easy” way to lose fat is lying.

Getting a lean and muscular body requires two things:

 1) You must be willing to work hard
2) You must be patient

The problem with many people is that they shy away from anything that
appears to be hard work. They’re always looking for short cuts. As soon
as they see something that promises results "quickly," "easily,"
"effortlessly," "while they sleep," "without exercise," and so on, they whip
out their wallets and take the bait, hook, line and sinker.

Shortcuts always fail! Take a shortcut and you're going to get lost, fall into a
deep hole, or smack into a brick wall!

Everything worth having in life has a price attached to it - EVERYTHING!
(Study Emerson’s essay on Compensation). If you want a lean and
muscular body, you must be willing to pay the price for a lean and muscular
body. STOP looking for easy ways. Just pay the price and it’s yours – and
it’s yours for life, because you didn’t depend on the crutch of a short-term
gimmick.

 Make no mistake; people with great bodies, especially bodybuilders and
fitness models, have worked very hard for a very long time to get where
they are. Many of the best natural bodybuilders in the world are in their late
30's or early 40’s and have been training for 10, 15, even 20 years.

It's an absolutely unbreakable law of the universe that you can't get
something for nothing. Your results will come in direct proportion to the
amount of effort you put in. You can only reap what you sow.